The Korea International Design Exhibition (KOSIGN) is one of Coex’s longest running in-house exhibitions, and it celebrated its 29th anniversary this year. Organized by Coex and Korea Outdoor Advertising Association, KOSIGN has been the leading outdoor advertising exhibition in Korea showcasing the industry’s latest trends and equipment. The exhibition features digital printers, media & ink, post-processing equipment and LED, textile machinery, 3D printing machines, and more.
The exhibition took place from November 4 to 6 at the same time as the Sourcing Fair, which was also the first week that Korea started its 1st phase of the new ‘Living with COVID-19’ strategy. A total of 300 booths filled Coex Hall A along with thousands of industry professionals.
For this year, two keywords were introduced. The first is ‘Printerior’ (print and interior), which refers to anything digitally printed on surfaces in living or work spaces using new technology. This term became a buzz word within the industry since the outbreak of COVID-19. With an increase of remote work and restriction on mass gatherings, people have been spending a greater portion of their time at home. As the result, there is a greater interest in interior products and interior design, creating an increase in the demand for the newest UV flatbed printers. The second keyword that was prominent at the exhibition was ESG (Environmental, Social, and Governance), which is something that is embraced by Digital Textile Print (DTP). In recent years, DTP has become the most effective sustainable solution in textile production due to its wastewater production being relatively small in comparison to conventional textile printing systems.
On the first and the second day of the exhibition, KOSIGN Trend Seminar outlined the future of the outdoor advertising market, touching upon subjects including ‘sustainability’ and ‘future signage’. In addition, training programs for outdoor advertising professionals took place along with the annual ‘Korea Sign Design Award’, which showcased award-winning outdoor advertising examples.
KOSIGN took place on the first week of the 1st phase of ‘Living with COVID-19’ and operated in accordance with the government’s guidelines and distance-keeping policies. This year, in the aftermath of COVID-19, there were few opportunities for companies in the outdoor advertising industry to get to know their customers,” said Lee Dong-won, CEO of COEX. “We hope that through KOSIGN we can provide practical help for our companies’ business activities and marketing.”
He also added, “In order to recover to safe daily life and normalize the industry, we will work to stop any spread of infection by conducting on-site prevention initiatives. “
‘Living with COVID-19’, Protocols for Exhibitions (Indoor Capacity) from Nov 1~ Dec 5
-No restrictions on operating hours
-Capacity: Must abide by at least one of the following
1) Less than 100 people in case the attendees are a mixture of unvaccinated and vaccinated people
2) Less than 500 people in case all attendees are vaccinated (required to show a proof of vaccination) or present a negative COVID-19 test result from within 48 hours
3) Option to abide by the previous social distancing regulation, which is max 1 person per 6 sqm (This option is only available during the 1st phase of ‘Living with COVID-19’)
– Eating Policy: No food or drink allowed
Read about Korea’s Phased Return to Normalcy Plan here.