VisitorsPlannersAttendees
  • COVID-19 COMPLIANCE
  • ABOUT
  • CONTACT
  • KOR

Coex

  • ABOUT
    • Who We Are
    • External Fields of Business
    • Partnerships
    • Corporate Identity
  • PLANNING
    • Facilities
      • Meeting Rooms
      • Exhibition Halls
      • Hybrid Event Planning
    • Venue Service
      • Audio-Visual Guide
      • Internet / Telecom
      • Convention Support System
      • Catering Service
      • Coex Live
      • Dining
    • Resources
      • Venue Booking Inquiry
      • Resources
      • Government Support
  • VISIT COEX
    • EVENT CALENDAR
      • Event Calendar
      • Participation Inquiry
    • HOW TO GET HERE
      • Directions & Map
      • Parking
    • NEARBY COEX
      • City Airport Terminal (CALT)
      • Starfield Coex Mall
      • Accommodations
      • Guide to Seoul
  • NEWS & MEDIA
    • Latest News
    • Case Studies
  • YOUR SAFETY
  • 360
Venue Inquiry
  • Home
  • News
  • Chevrolet moves into Korea; launches marketing at Coex

News

Monday, 25 April 2011 / Published in News

Chevrolet moves into Korea; launches marketing at Coex

 

Chevrolet moves into Korea; launches marketing at Coex

 

Chevrolet Camaro at Coex Mall's Millennium Plaza

In March, GM Korea chose Coex Mall to unveil the Chevrolet brand in Korea for the first time. From March 1 to 13, GM Korea ran promotions and demonstrations at Coex’s Millennium Plaza, Event Court, and Megabox Theater to introduce the Chevrolet brand concept and vehicles to the Korean public.

Official Chevrolet promotion began on February 28th, with GM Korea revealing the retirement of its 28-year-old Daewoo car brand. On March 1st, the head of GM Korea, Mike Arcamone, came to Millennium Plaza at Coex Mall to formally introduce the Chevrolet Orlando, Aveo, and Camaro as the brand’s Korean debuts.

The nearby Glass Tower skyscraper, looming in the background above the Square, was also covered with a wrap advertisement featuring the iconic Chevrolet logo. The Chevrolet Aveo was given a full display in the square near Coex’s Megabox Cinema, and GM presenters guided attendees through virtual demonstrations at the Coex Event Court.

Coex Mall sees over 150,000 visitors each day, with higher visitor numbers on weekends. Coex Mall foot traffic is therefore considered an important cross-section of Korean consumer power. This makes the mall an effective venue for domestic ad campaigns and branding efforts.

GM Korea plans to launch an additional 5 more Chevrolet cars by the end of 2011.

What you can read next

Coex Gets a Blast of Pop Culture this Summer with the First Seoul Comic Con
Coex Breaks New Ground at the 1st Vietnam Coffee and Dessert Fair
A National Festival of Culture to be Held at Seoul This May

You must be logged in to post a comment.

Recent Posts

  • Sanitization Efforts Stepped Up at Coex

    In line with ongoing efforts across Seoul and b...
  • Coex CEO Dongwon Lee Appointed Korea Exhibition Association Chief

    Coex would like to congratulate incumbent CEO M...
  • Coex Gets Greener with Eye-catching Xpace Digital Signage

    While we would rather be hosting events year-ro...
  • COVID-19 Compliance

    To all our valued patrons, In light of the glob...
  • World’s Largest Computer Vision Conference Hosted at Coex

    From October 27th to November 2nd, Coex Convent...

Join the COEX Newsletter

Enter your email below to get news, updates, and more regarding events at COEX.

GET IN TOUCH

Coex
513, Yeongdong-daero, Gangnam-gu
Seoul 06164 Republic of Korea

Open in Google Maps
Open in Naver Maps

QUICK LINKS

  • Participation Inquiry
  • Venue Booking Inquiry
  • Event Calendar
  • Coex Venues
  • Korea’s Top Exhibitions
  • Venue Management
  • Partnerships
  • Convention Planning

COEX NEWSLETTER

  • Contact
  • Starfield Coex Mall
Coex

©2017 All Rights Reserved. Site by: Konnected Solutions

TOP