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Coex has begun the second phase of its ambitious new bimonthly think tank, dubbed the "Global Forum" by the center's Global Business Unit. The forum's second stage focuses on direct strategies for globalizing Coex's 12 core trade shows by bringing in more foreign buyers and exhibitors.
Formed by Coex in late 2010, the Global Forum works to cultivate dialogue between different sectors in Korea's exhibition industry. Coex aims to expand foreign participation in its trade shows through the insights gleaned in the forum. However, as Korea's largest exhibition organizer and leading venue, Coex also hopes to increase the global competitiveness of the Korean exhibition industry as a whole.
The Global Forum is made up of representatives from every part of the exhibition industry, including foreign government bodies, exhibition organizers, and trade associations. The US Embassy, Australian Embassy, Taiwan External Trade Development Council (TAITRA), and several Korean trade bodies are all represented, as are international exhibition planners Promosalons and Messe Frankfurt. The official language of the forum is English, and attendees include both Korean and foreign panelists.
Panelist Wayne Yee of the Korea International Trade Association (KITA), Coex's parent company, calls the forum, "a great opportunity for the Korean exhibition industry. Because of how competitive domestic trade shows are, different parts of the industry usually don't share best practices in globalization. However, Coex's new forum creates communication where there was none before."
In total, Coex organizes 28 trade shows per year, and hosts 150 shows in total in its exhibition halls. There are an average of 430 exhibitions in Korea per year.
The next Global Forum will be held in mid-June. For more information, please contact Ms. Kristen Han at hsyoung@coex.co.kr.
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