‘Mint Label’ offers space for coffee innovation, while official guest country
shines light on origins of coffee
shines light on origins of coffee
January 23 2014, SEOUL, SOUTH KOREA – Coffee Expo Seoul 2014, April 10-13 at Coex, Korea, will offer an interesting twist for visitors, as it showcases the very best from the coffee industry – both old and new.
An exclusive ‘Mint Label’ zone within the exhibition will give select domestic and overseas businesses the opportunity to promote new and innovative products expected to see growth in the upcoming year. In 2013 the Mint Label zone included a hand-crafted, traditional Korean-themed coffee press, contemporary-designed drip coffee maker, a range of newly-released coffee machines, as well as frozen drinks and the ever-popular bubble tea.
In addition, the original home of the coffee bean, Ethiopia, has this year been selected as the exhibition’s official Guest Country. Alongside the hundreds of modern-day coffee-themed products, the lively Ethiopian pavilion will allow guests to discover more about the origins of the world’s favorite hot beverage. A variety of green and roasted coffee beans sourced from Ethiopia will be available for tasting and sourcing, while visitors may also participate in a traditional Ethiopian coffee ceremony.
Korea relies almost entirely on coffee imports from around the world to fuel its sky-rocketing coffee culture. Coffee Expo Seoul provides the perfect platform for both domestic and overseas businesses to forge business and trade partnerships
Coffee Expo Seoul is organized by Korea’s leading convention and exhibition center, Coex, and welcomed over 36,000 visitors and 340 exhibition booths in 2013. The tradeshow expects substantial expansion over the next few years as Seoul continues to firmly establish itself as one of the world’s coffee-drinking capitals.
For more information about exhibiting at or visiting Coffee Expo Seoul 2014, please visit the website http://coffeexpo.info or contact the Coffee Expo Seoul Secretariat by telephone +82-2-6000-8138 or email coffee.info@coex.co.kr .
For all marketing enquiries please contact
Rhiannon Shepherd
International Marketing Manager
Global Marketing Team
+82-2-6000-1121
rmshepherd@coex.co.kr
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