Coex and World Trade Center Seoul Launch C-Festival, showcasing fusion of creative culture into MICE Industry
Attracting 3 million to Korea’s newest Creative Culture Festival makes Coex and World Trade Center a must-visit landmark in Seoul
C-Festival will take place at World Trade Centre Seoul Complex from April 30th to May 10th 2015. While celebrating the launch of Coex’s MICE Cluster initiative, C-Festival is positioned as Korea’s Creative Culture Festival with dozens of mixed culture events. Multiple exhibitions, grand sales, K-Pop concerts, and more are expected to draw up to 3 million domestic and overseas visitors to the exhibition center and surrounding area in Gangnam, Seoul.
Timed perfectly over major holidays in Asia, including Japanese Golden Week (May 1st – 6th), Chinese Workers’ Week (May 1st – 5th), International Workers’ Day (May 1st) and Korean Tourism Week (May 1st – 11th), C-Festival is expected to generate tour packages and special incentives for overseas guests.
The festival is composed of four core programs, namely AsiaMania, Creative U, Culture-Tech, and Music & Multimedia Showcase. K-Pop celebrity supporters ‘EXO’ are the official C-Festival ambassadors, and they have created a welcome video available on the C-Festival website.
The key exhibition of the fair, AsiaMania will see participation from culture, tourism, and entertainment organizations across Korea, China, Russia, Japan and other Asian countries. AsiaMania will take place at Coex Hall A from April 30th to May 3rd. The fair aims to provide fun and interactive space for Asia’s iconic brands, traditions, and products, while including culture experiences, food tasting, cosmetics, arts and crafts, fashion, and travel information from a variety of Asian countries. Russia has been selected as the Official Guest Country, with a dedicated pavilion offering a wealth of information and exclusive hands-on activities. Russia’s participation in AsiaMania coincides with the 2014-2015 official Korea-Russia ‘Mutual Visit Year,’ with visa exemptions and other incentives encouraging travel between the two nations.
Meanwhile, Creative U is a creative exhibition platform for art and design, featuring both well-known and up-and-coming artists and designers. Culture Tech shows the convergence of culture and technology by showcasing items relevant to Korean Wave and technology goods. Music & Multimedia Showcase in the other hand provides the platform for highlighting Korean music and media.
For more information about C-Festival and its diverse events, visit the website
Coex Overseas Sales & Marketing Team firstname.lastname@example.org
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