From June 24 to 25, Coex invited meetings and events professionals to demonstrate its latest and upgraded event services at the Coex Open House. In response to the rapid digital transformation instigated by the COVID-19 pandemic, Coex began transforming its facilities and services to support hybrid and virtual events. With the launch of the eco-friendly modular backdrop system from AV-Drop, Coex decided to host an in-person event where its clients could see and experience everything Coex has to offer firsthand.
The AV-Drop system is a modular and configurable solution for creating stage backdrops and temporary walls for conferences and audiovisual events. “When compared to traditional wooden stands, our AV-Drop system is expected to save the carbon emissions equivalent of 4,000 30-year-old pine trees,” says Coex AV-Drop manager Kirk Park.
Along with AV-Drop, Coex also officially launched the Coex AR Portal, successfully having major players of the industry experience the portal firsthand. With Coex AR Portal, people can virtually step into Coex and have an immersive, 360-degree experience of its lobby, Meeting Room #402, and Exhibition Hall D. AR portals can be used to deliver interactive advertising experiences while capturing customers’ attention and improving their brand journey.
“Although virtual site tours can be given through video,” says Director of Venue Marketing Team Steven Kim, “we decided to create an official Coex AR Portal because we wanted our clients to feel as if they have transported themselves to another dimension—in this case, to Coex in Seoul—and interact with their surroundings on a deeper level.”
Under the name Coex LIVE, Coex has been working with one of the best streaming companies to offer in-house webcasting and streaming services. Coex LIVE started by offering custom pop-up studio installations, which include green screen setup for branded studio sets with premium furniture, keeping pace with the growing demand for hybrid events. Additionally, Coex will hold the grand opening of its state-of-the-art Coex Broadcast Studio in October, and clients will be able to lease the studio to produce digital content or use the facility as a live event studio.
Lee Dong-won, CEO of Coex, said, “We’ve started a new service centered on customer experience and value by introducing eco-friendly management and MICE tech. Through business expansion, Coex can host all types of traditional, virtual, and hybrid events and provide meeting and event organizers top-notch services, facilities, and equipment. Coex Open House closed on a successful note with more than 120 industry professionals joining the event.”
Coex’s services include:
- Coex LIVE, offering video production and streaming services
- Pop-up Broadcast Studio sets for broadcasts and hybrid events with Coex LIVE
- Virtual options, including digital event platforms and AR-based marketing content
- Premium VIP furniture rental service featuring luxurious pieces designed in house
- Eco-friendly, customizable modular backdrops from AV-Drop
- Catering and F&B services from Gramercy Catering