Coex Wins Top Management Prize for Customer Service
Driven by the new Cyber Coex exhibition service and other social media campaigns, innovative Coex Convention Center beats out retail stores and theme parks for top customer service prize in the nation
CEO Hong Sung-Won of Coex Co., Ltd., Korea's top convention center and exhibition organizer, shows the center's mettle while accepting the Korea Management Association's annual Customer Service Renovation Prize.
Coex Convention Center, reigning monarch of South Korea's robust MICE industry, has received the 2011 Management Awards' Customer Service Renovation Prize from Korea Management Association Consulting (KMAC), beating out competitors in service industries from all over the country. The convention center won the Innovation Leadership Prize at the national management awards last year, in another competition sponsored by KMAC. This year, Coex followed up with a dramatic, digitally-driven branding push for exceptional service following the completion of the G20 Seoul Summit in November 2010.
Coex targeted social media — particularly blogging, mobile apps, and online exhibiting — in its efforts to modernize and improve its overall customer service experience. The enormous convention-center-cum-shopping-mall, located at the 12-building mega-complex World Trade Center Seoul, welcomes up to 200,000 visitors daily. Coex's varied crowds include business people, shoppers, event-goers, international conference attendees, hotel guests, and more, meaning the center has a wide range of target audiences to please. Social media’s ease of use and flexibility were the tools that Coex used to provide its customers with exactly what they were looking for.