VisitorsPlannersAttendees
  • COVID-19 COMPLIANCE
  • ABOUT
  • CONTACT
  • KOR

Coex

  • ABOUT
    • Who We Are
    • External Fields of Business
    • Partnerships
    • Corporate Identity
  • PLANNING
    • Facilities
      • Meeting Rooms
      • Exhibition Halls
      • Hybrid Event Planning
    • Venue Service
      • Audio-Visual Guide
      • Internet / Telecom
      • Convention Support System
      • Catering Service
      • Coex Live
      • Dining
    • Resources
      • Venue Booking Inquiry
      • Resources
      • Government Support
  • VISIT COEX
    • EVENT CALENDAR
      • Event Calendar
      • Participation Inquiry
    • HOW TO GET HERE
      • Directions & Map
      • Parking
    • NEARBY COEX
      • City Airport Terminal (CALT)
      • Starfield Coex Mall
      • Accommodations
      • Guide to Seoul
  • NEWS & MEDIA
    • Latest News
    • Case Studies
  • YOUR SAFETY
  • 360
Venue Inquiry
  • Home
  • News
  • New Musical at the Coex Artium Draws K-pop Fans

News

Thursday, 22 September 2011 / Published in News

New Musical at the Coex Artium Draws K-pop Fans

New Musical at the Coex Artium Draws K-pop Fans

The Coex Artium theater is hosting a new musical this fall called "Temptation of Wolves", based on an internet novel that became a domestic hit in the early 2000s. The novel was turned into a movie starring heartthrob Kang Dong Won, and the musical adaptation hit the stage for the first time on July 14th. The story involves a high school girl from the country moving to Seoul, and the love triangle that results when two popular boys begin to fight for her.

Temptation of Wolves musical at Coex

The performance is scored to adaptations of pop hits from the likes of chart-toppers 2PM and Girls' Generation, superstars who have exploded in popularity worldwide. The upbeat dance tunes serve to update the well-loved story as well as fully engage the audience with the show. One cast group even includes a popular member of star idol group Super Junior.

"Temptation of Wolves" is just one example of a medium riding the so-called Korean wave, a pop-culture phenomenon that is sweeping around the globe. Fans as far as Europe and South America have staged dance-inspired flash mobs this year, with groups of hundreds imitating Korean pop stars' dance moves in an attempt to convince Korean record labels to bring their singers abroad. Labels like SM Entertainment have obliged, selling out concerts to tens of thousands in Paris, Los Angeles, and Brazil.

"Temptation of Wolves", with its pop-music songs and star-studded cast, will be welcoming fans both local and international at the Coex Artium until October 30th, 2011.

What you can read next

Coex Gets a Blast of Pop Culture this Summer with the First Seoul Comic Con
Coex Breaks New Ground at the 1st Vietnam Coffee and Dessert Fair
A National Festival of Culture to be Held at Seoul This May

You must be logged in to post a comment.

Recent Posts

  • Sanitization Efforts Stepped Up at Coex

    In line with ongoing efforts across Seoul and b...
  • Coex CEO Dongwon Lee Appointed Korea Exhibition Association Chief

    Coex would like to congratulate incumbent CEO M...
  • Coex Gets Greener with Eye-catching Xpace Digital Signage

    While we would rather be hosting events year-ro...
  • COVID-19 Compliance

    To all our valued patrons, In light of the glob...
  • World’s Largest Computer Vision Conference Hosted at Coex

    From October 27th to November 2nd, Coex Convent...

Join the COEX Newsletter

Enter your email below to get news, updates, and more regarding events at COEX.

GET IN TOUCH

Coex
513, Yeongdong-daero, Gangnam-gu
Seoul 06164 Republic of Korea

Open in Google Maps
Open in Naver Maps

QUICK LINKS

  • Participation Inquiry
  • Venue Booking Inquiry
  • Event Calendar
  • Coex Venues
  • Korea’s Top Exhibitions
  • Venue Management
  • Partnerships
  • Convention Planning

COEX NEWSLETTER

  • Contact
  • Starfield Coex Mall
Coex

©2017 All Rights Reserved. Site by: Konnected Solutions

TOP