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  • Seoul Character & Licensing Fair 2013 – Fun for all the Family!

News

Friday, 19 July 2013 / Published in News

Seoul Character & Licensing Fair 2013 – Fun for all the Family!

 

JULY 19th 2013, SEOUL, SOUTH KOREA – The Seoul Character & Licensing Fair opened Wednesday, July 17, at Coex, Seoul, to crowds of children, parents, and business professionals. Organized by KOCCA (Korea Creative Content Agency) and Coex, while sponsored by the Ministry of Culture, Sports, & Tourism, the 12th Seoul Character & Licensing Fair 2013 (SCLF 2013) will run from 10am until 6pm every day until Sunday, July 21st. Held in Coex’s Halls A and B and the center’s Grand Ballroom, SCLF 2013 has more than 300 properties and over 1,000 booths on display to make it Asia’s most established and largest licensing marketplace.
 
A new Character Licensing Job Fair has also started at SCLF this year. As the perfect opportunity to find talented recruits in the field, companies in attendance can join the fair to scope out the skilled workers they desire.
 
Attendees will find brand-new properties, brands, and the opportunity to initiate licensing deals and build strategic partnerships. With exhibitors introducing 30% new brands and property annually at SCLF, buyers can expect to like what they see. Exhibitor items cover a vast range of categories, including brands, properties, animation, cartoons, games, broadcast & telecommunication, entertainment, digital contents, toys, stationary, publication, fashion, etc. Exhibitors at SCLF 2013, Coex, have elaborate booths to grab the attention of young and old alike. Attendees are lining up to take photographs with the many characters walking around the fair. Many companies have stages for sing along shows and to show off their characters. Others have constructed play areas related to their products. Famous exhibitors include Iconix Entertainment, well known for Pororo the Little Penguin, Pucca, the Moomins, Kapibarasan, Lava, Brownie the Dog, Mimi, and more.
 
On the other end of business are the buyers, including Turner, Nike Europe, Dreamworks Animation Classics, and many more. The meetings and business conducted at SCLF 2013 take place in the Grand Ballroom which has been set up as a Business Zone to better serve to needs of a boardroom away from the energetic fair. SCLF 2013 has approximately 100 listed buyers and hosted buyers were offered round flight tickets and 5 stars hotel accommodations. SCLF 2013 has something to offer for everyone interested or working in the character & licensing industry, and is THE place for buyers to grab lots of opportunities for character & licensing business!
 
For more information about Seoul Character & Licensing Fair 2013, please visit the website http://www.characterfair.kr/en or contact the Seoul Character & Licensing Fair 2013 secretariat by telephone +82-2-6000-8572 or email jyj@coex.co.kr.
 
 
###
 
For Coex international marketing enquiries please contact:
 
Rhiannon Shepherd
International Marketing Manager
Coex MICE Planning Team
+82-2-6000-1121
rmshepherd@coex.co.kr

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