From May 2 to 7 Coex celebrated the warm weather of spring with its 2023 Blossom the Hope event. Fully planned and organized by Coex Convention Center, the event took place across multiple spaces both in and around the center and featured art, music, food and many other uplifting events.
As a nod to the new era of generative AI, this year’s theme for Blossom the Hope, “Spread the JOY, Bloom with JOY”, was a phrase suggested by using ChatGPT. In line with this year’s theme, several programs and exhibitions featured flowers or the theme of ‘blooming’.
At the main lobby area by the East Gate was the Art in Bloom exhibition, which featured a collection of media art, fashion, wine and even various aromas. Nearby were also a photo exhibition and a special exhibition of featured artist KIMU Studio that showcased signature works of the artist in a flower theme. Even the large 3D LED display on Coex’s Samseong Station corner got in on the action with a beautiful media art installation of blooming flowers.
True to its overall mission to serve as a festival of ‘healing’ in the middle of the hustle and bustle of the city, this year’s Blossom the Hope was also chock full of exciting events and outdoor fun. Coex MICE Cluster (CMC) restaurants and businesses set up outdoor food stands for the CMC Food Street, serving popcorn, cocktails and more. Bean bag chairs and sofas were strewn across the turf in the outdoor Coex Plaza area, where photo zones and busking areas were also made available.
The festival’s G-KPOP concert was held right outside the East Gate in the evenings from May 5 to 7. The free outdoor concert featured performances by popular and rising stars such as Loco, Paul Kim, Heize, SF9, Kyoung Seo, and Woody. For the BTS and LEGO fans alike, the festival also featured a large LEGO diorama depicting a huge BTS Dynamite concert.
Regarding the organizing of the event, a Coex representative stated, “Blossom the Hope is one of the many events that we proudly organize in-house.” They added, “We will continue to organize Coex-wide festivals such as Blossom the Hope for the enjoyment of Coex visitors and the general public.”