While we would rather be hosting events year-round as usual, the Covid-19 quiet time did give Coex a chance to roll out a stunning upgrade to the promotional space we offer our clients. Launched in July, our new lean and green Xpace digital display panels in the ground floor lobby are designed to really make any message stand out, from corporate messages to product launches, fashion shows, and anything else our clients want to tell the world.
Designed by Korean tech firm Veam Interactive, the 8 colorful 11x.4.5m installed panels create a big digital promotion space in our ground floor lobby, putting them in full view of the millions of visitors who pass through our doors to attend the 2,500 events Coex hosts on average every year.
Perhaps best of all, the new Xpace signage helps us cut 21,000m² of physical waste annually from old-style promotional banners, the rough equivalent of three soccer fields.
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